Striding towards sustainability, Indian company EcoKaari is taking the lead in turning the tide against plastic pollution. By ingeniously repurposing discarded plastic packets, EcoKaari is crafting a diverse range of stylish bags that are both chic and eco-friendly.
Plastic pollution has long been a global concern, with single-use plastic items contributing significantly to environmental degradation. India, like many other nations, has grappled with the consequences of excessive plastic waste.
In a video on Instagram, posted by @ontheground.with.sai, this forward-thinking company can be seen using untapped potential in the very material that has been a bane to the environment.
The video shows the innovative process that begins with collecting over 28 lakh discarded plastic packets, sourced from various locations. EcoKaari collects the packets, washes them, dries them and then weaves them into stylish bags for everyday use.
What sets these bags apart is not just their stylish designs but also the environmental impact they make. By upcycling plastic waste into fashion statements, the company is actively contributing to the reduction of landfill waste and curbing the demand for new plastic production.
Watch the video below:
View this post on Instagram
This dual-purpose approach aligns with the growing global consciousness towards sustainable living. Each bag tells a unique story of transformation, turning what was once considered waste into a functional and aesthetically pleasing accessory.
The bags come in a myriad of styles and colours, showcasing the versatility of the upcycled material. From vibrant tote bags perfect for a day at the market to sleek handbags suitable for a night out, these creations prove that fashion and sustainability can go hand in hand.
View this post on Instagram
View this post on Instagram
One user said, “You should ask all these brands to pay the people who do the work to up cycle their packaging”. Another wrote, “Artists have a little God in them. Much respect to these hardworking and incredibly talented people”.
View this post on Instagram
A third said, “Amazing ….. What a noble work these people are doing …… Hat’s off to them!!!”