DDF’s 40th Anniversary Sales Reach AED 54.2 Million

The anniversary sale, which was also extended to its Home Delivery customers and Click & Collect offer, which includes tickets to its world-famous Millennium Millionaire and Finest Surprise promotions, resulted in a spending spree at Dubai International and Al Maktoum International airports, which is 53% higher than the same day last year.

From a category point of view, perfumes were the highest-selling category, with sales of AED 12.4 million (USD 3.4 million) during the anniversary day sale, followed by watches with sales of AED 7.5 million (USD 2.1 million), and ticket sales for DDF Millennium Millionaire reached a staggering AED 6.6 million (USD 1.8 million). Liquor took the fourth spot with sales of AED 6.4 million (USD 1.8 million), followed by cosmetics with sales of AED 4.3 million (USD 1.2 million).

To mark DDF’s win at the Burj CEO Awards in the ‘Best Global Duty Free’ category, the DDF 40th anniversary logo was displayed on a digital screen in New York’s iconic Times Square on 30th October

Commenting on the success of the 40th anniversary sale, Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free said: “We are very impressed with the positive result of our 40th anniversary sales across all the concourses for 24 hours. I would like to thank everyone, in particular our customers and our staff, who did a great job serving the high number of passengers.”

Meanwhile, online sales topped AED 7.5 million (USD 2.1 million) with a total of 5,815 combined orders received through Click & Collect and Home Delivery service as well as tickets for the DDF Millennium Millionaire and Finest Surprise promotions purchased online.

During the 24-hour anniversary sales, the cash registers recorded a total of 79,812 sales transactions even as the DDF’s Distribution Centre issued 800 pallets of merchandise and conducted 67 trips from the warehouse to the airport. The total number of picks in the warehouse was 8,041 for 265,799 units of merchandise.

The DDF anniversary promotion is now a highly anticipated event with many travellers choosing to travel on the day when the 25% discount is offered. The DDF Anniversary offer was first introduced when the airport retailer marked its 20th Anniversary in 2003 and continues to be popular over what is traditionally a busy travel period.